twodogdesign

The Perfect Job - Maybe

2006-11-08T08:51:00.000-08:00

Below is a current listing from an outdoor industry company's website (seriously).

If you can translate this (or come close to understanding even half of it), it may be the perfect job for you.

Job Description:
Responsibilites:
The incumbent will play two key leadership roles – one vertical (primary--category specific) and one horizontal (secondary--cross-category). The Manager will own consumer understanding/segmentation, drive the development of global brand building programs for their respective category, be the key point of contact globally on category specific marketing strategies and programs and lead key cross category marketing programs to build the overall (company name) brand. Global Brand Strategy & Programs-Lead development and implementation of key global strategic initiatives and tactics. Partner with product teams to align against overall business unit needs. Work with regional marketing teams to share best practices and implement key initiatives. Play a lead role in driving alignment and deployment of agreed category strategies and initiatives to regional marketing counterparts. Manage global team sponsorships. Act as the expert resource to regional marketing teams on key fundamental brand building programs. Lead OP global values outreach programs. Consumer & Category Understanding-Build consumer and market insights that will guide category strategy development. Strengthen and integrate outdoor consumer understanding within organization and business planning/Go-to-market process. Identify and lead category research needs to strengthen consumer understanding and identify business building insights and opportunities. Analyze key market and category trends to identify business building opportunities. Seasonal Planning & Go-to-Market - Lead development of global seasonal marketing communication programs from trade to consumer, partnering with product teams, regional and trade marketing, to align against global and regional needs. Establish and lead global cross-functional team for integrated go-to-market approach.

Shouldn't be too hard

2006-08-18T13:33:00.000-07:00

South African parliament announced a public call for a redesign of their logo and identity. Demonstrating they've got a clear hold on what it takes to be a design client, the requirements stated that the design should be one that:
- spans nine provinces, can be understood in 11 languages, and speaks of a brighter future for all South Africans.
Get to it.

Article here.

Some cool - Waiting for a concept

2006-08-18T12:52:00.000-07:00

Flashlight drawing, updated with cell phones and animation.

Article here.

This would make a great ad - it just needs a relevant concept to tie it to a product - Duracell perhaps?

iPod on (more) wheels

2006-08-03T09:33:00.000-07:00

Ford and GM, as their marketshare continues to evaporate, are looking for any new way to incentivise their products. So no surprise that they both signed deals with Apple to make connecting an iPod easier in 70 percent of their 2007 auto models. While this sounds good, it seems like a weak attempt - it essentially boils down to $160 to have your dock connector cable built-in to your glove compartment. You'll be able to control the iPod from the stereo - but they don't get specific if the stereo will display track info, utilize playlists, etc. Good deal for Apple - but it seems like a weak reason to buy a car. And a dubious value with FM transmitters at ~$30.

More here.

Wacky Packages

2006-07-14T08:59:00.000-07:00

They're back - the bad-pun-based package goods parodies from baseball card empire, Topps, that inexplicably proved popular in the seventies. From Dork Peppermint Patties to Chmip Stick - there's something for everyone.

Should help reach the late night urinators

2006-07-06T12:32:00.000-07:00

Buffalo, always on the forefront of advertising technology unveiled their new plan to reach fiscal solvency - billboards in parking garages.

Welcome

2006-06-12T07:49:00.000-07:00

Finally the rain broke here (after a month of nearly constant downpour. Welcome to the Two Dog Design blog. Be sure to check out our newly design web site - soon to be posted - at twodogdesign.com. Interesting article in the Wall Street Journal this weekend about YouTube and copyright viloations - specifically regarding people lip synching to songs on their posted videos - read preview here (WSJ subscription required to read full text).