Thursday, August 03, 2006

iPod on (more) wheels

Ford and GM, as their marketshare continues to evaporate, are looking for any new way to incentivise their products. So no surprise that they both signed deals with Apple to make connecting an iPod easier in 70 percent of their 2007 auto models. While this sounds good, it seems like a weak attempt - it essentially boils down to $160 to have your dock connector cable built-in to your glove compartment. You'll be able to control the iPod from the stereo - but they don't get specific if the stereo will display track info, utilize playlists, etc. Good deal for Apple - but it seems like a weak reason to buy a car. And a dubious value with FM transmitters at ~$30.

More here.


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